What types of SEO can you help me with?
Are there different types of SEO available for different businesses?
While there are standard areas of organic search that should be included as part of your long-term strategies such as content marketing, quality backlinks, and various other forms of on-site and off-site optimisations, there isn’t one SEO strategy that fits all businesses.
At Milkyweb we’ve worked with businesses across a wide range of industries from healthcare to professional services and from small to franchise to the enterprise. Our specialists honed their skills to be able to deliver tailored search engine optimization services to a variety of clients.
We help businesses in local SEO, franchise SEO, enterprise SEO, eCommerce SEO, and SEO strategy.
The different SEO services Milkyweb offers
What’s the difference between local SEO, eCommerce SEO, and enterprise SEO?
SEO will need to be tailored differently to each type of business and sometimes these types of terms get thrown around a lot, it can be confusing as to what each term means.
Do you have a physical store or service in a particular area?
Then it’s all about the location for you. Local SEO focuses on location-specific platforms like Google My Business, location-specific backlinks, and keywords that tie in with the physical location such as “real estate agent Auckland”.
If you’re selling products online, you have an eCommerce store. It’s not a good idea to put all marketing efforts into only paid search or social media to get your products seen by customers when there is the opportunity to also take up organic real estate on the front page of Google – this is where you need eCommerce SEO.
Our Auckland SEO specialists are called in and constantly assess the changes in signals used to optimise web pages.
How important are backlinks in my strategy?
Why do we want to backlinks?
Many years ago, the search engines such as Alta Vista, Bing, and Yahoo were the major players in the industry, and they used to base their search results on the content of a web page.
When Google came in, they used their PageRank Algorithm which changed the game entirely. Instead of just analysing the content on each page, Google would look at how many other websites linked to that page alone.
This kind of approach proved to be successful, and almost 20 years later, the universal backlinks that a website has are still the best ways search engines can determine the quality of a web page. This is one of the reasons why backlinks are still the go-to ranking signal for the search engine giant Google.
We want medium to high-quality links that will “move the needle” in your rankings and bring in website traffic, the process goes like this:
- Create great content
- Contact relevant websites & blogs
- Get your content featured on these sites
- Get your brand mentioned on these sites
- Get the reference backlink
- Continue to create helpful content
- Rinse repeat
Our focus is on finding out what will make you stand out from your competitors, and how to motivate a site owner to give you that link.
Do you practice black hat SEO?
With techniques like reusing popular content and ‘keyword stuffing’ (planting highly ranked keywords where they are entirely irrelevant), Black Hat SEO practices trick search engines into thinking that a site is trusted and relevant to a search.
While Black Hat SEO practices might initially raise your search engine ranking, this will be ‘staged’ and short-lived…and because they break SEO rules, it doesn’t take long before a site relying on Black Hat SEO is penalised, even blacklisted.
Our tried and tested SEO techniques are the way to go for enduring exposure and a consistently high ranking website. As New Zealand’s top SEO agency we have faith in our ability to deliver great Google search results for our clients.
We’ll make sure your site stays visible, and in the search engines’ good books. We realise that when we go to work for you, we represent your brand online and take care of how we promote your brand with online marketing methods that improve visibility and authority online.
How long does SEO take to start seeing results?
We’re sure you’ve been told SEO is a long term investment and you won’t see results for a long time. Here’s the thing, and we hate to be the bearers of bad news, but there is some truth to this statement.
There are many factors that can impact when you’ll start seeing results from your search engine optimisation campaign. From the current state of your SEO (where you’re ranking, what types of backlinks you have, what sort of SEO has been implemented on your website previously, how long your website has been around) to the competitiveness of high-value keywords in your industry and more…
There’s no getting away with sneaky little shortcut hacks either, with Google constantly tweaking and updating algorithms to ensure it’s a fair and even playing field for all businesses trying to get on the first page. This means you always have to be on top of the game; it truly is a long term investment.
However, all the on-site and off-site optimisations will be worth the end result, even if it does take months to get there. The implementation of high quality SEO work will help ensure that you’ll continue to benefit from the results for a long time.
Does the structure and layout of my website matter?
Site Structure Foundations
There are several structural factors that can determine how searchable your site is, speed being one of them. In a world where we expect instant information, a website that loads even only slightly on the slower side can deter a user. There’s also no point having a site that looks and works fantastically on the Chrome browser or a PC, but that’s really hard to see on a smartphone.
Click depth is another area that can impact how searchable your web pages are. If you search for something and need to click more than 3-4 times that page is too far down the navigation to get priority for the Google website crawlers.
Will having more backlinks help me beat my competitors?
Relevant Backlinks Really Matter?
You can’t start a successful link building campaign without analysing the field and knowing the competition. We have a streamlined process for backlink review at scale.
We like to know what you have as a link magnet or can be used to persuade other websites to refer to you with backlinks instead of someone else. The outreach to make this happen can be time-consuming and very frustrating on our end but the reward is all worth it when we get those sweet links.
Lucky for you, Milkyweb understands this process all too well we build thousands of links each month for our clients and can do the same for you. Interested? Click on the Get Started button below and we can get your brand the digital PR it deserves.
Why do you have so much focus on website content?
Content that is unique to your business can be your greatest marketing tool.
It’s time to make friends with content. By ‘content’ we mean content that is unique, fresh, and up-to-date with the hot topics relevant to your industry…think new and in the now easily shared across social media.
We put a lot of focus into content and we do so in the effort to give Google and your reader’s information. We create different types of content and we make it SEO friendly so Google loves it, but we make it easy to read and helpful. The key to content marketing success.
