Will a content strategy work for my business?
Yes. If people are considering purchasing your product or service they usually complete research and that includes reading, listening, or downloading content that will help answer their questions and concerns or even give them ideas for additional things they didn’t realise they also needed.
We know you understand your business and that you would trust you, but a potential customer that’s just started exploring your brand might need a bit more convincing. And while a lot of that can be done through trust signals on your website (e.g. badges) you can also establish yourself as an authority within your industry by having quality content across your product and service pages, as well as through a blog and other forms of content.
From a digital marketing perspective with SEO, quality content that’s not only engaged with but also shared and linked back to provides trust signals to Google. It shows Google and other search engines that your website is a reliable and trustworthy source of information. It’s a key element of SEO strategy that can utilise relevant keywords and can drive traffic to related products and services.
Even if you think no one would want to read, watch or listen to content about your industry you might be surprised.
We understand what successful content marketing strategies work for your audience, our goal when we create content is to help your business grow and thrive by providing your visitors with the most helpful and informative content on your topics.
Content marketing is creating valuable relevant content, sharing it with consumers who find it engaging, and ultimately attracting and acquiring a defined audience. Effective content marketing will organically convert this audience of viewers into customers and repeat clients. In addition to increasing your brand awareness, you plant the seeds to establish brand loyalty.
The digital specialists at Milkyweb are your experts New Zealand wide for content marketing. We can create an effective content marketing campaign that will engage your audience, increase your brand awareness, and transform consumers into loyal repeat customers. Effective content marketing can elevate your business and provide the growth you’ve been seeking. Get in touch with Milkyweb today for your content marketing needs.
How does content marketing support my overall marketing?
Increased amounts of regular consistent content will not only increase your search engine ranking but also your domain authority. Each new post will help keep your site relevant, an important factor when Google ranks your site in search results. Quality content will also serve to increase the authority, trust, and expertise of your site, further factors that will ultimately lead to higher search engine ranking.
Consumers are keen to share information they found useful on social media. Quality eye-catching and attention-grabbing content can go a long way towards developing a trusting relationship with your audience.
How do you measure content performance?
Through the use of advanced tracking and optimisation software, we are able to increase the performance of each campaign on a consistent basis as we gather more audience data, conversion information, and sales performance.
How do you develop a content promotion strategy?
The promotion of your content is a key component in a strong digital strategy. The approach and promotion of each type of content will be unique. We believe in making the most of native content, public relations, and engaging influencers for cross-promoting content and revisiting older content to create evergreen content that you can recycle over and over again.
Facebook and Instagram: Leverage Facebook and Instagram to your advantage when marketing your business. The popular social media platforms provide you with several options for interacting with people.
Video amplification: Make your videos outstanding and attractive with the right solutions. Use the best amplification plans for making your videos dynamic and appealing to more people.
What are the different forms of content?
Articles: Researched and informative content on topics relevant to your audience from 500-2,000 words.
Blogs: A section on your website that can contain regular information on your industry, personal reflections, and can include videos, links, infographics, and checklists.
Guides: A factual and extensive resource focused on a highly researched topic or pain point.
eBooks: An informative resource that can be used for lead generation and marketing activities and to assist with current customers’ or clients’ pain points.
Checklists: These are a succinct way of adding value to your audience and can be downloadable on your site, shared on social media, or used in email marketing campaigns.
Interviews: Responses to common questions and topics of interest for your audience that can assist your customers to see things from another person’s perspective.
Podcasts: A great way to build a following for your brand and includes regular installments that can be received by your subscribers automatically.
Video Series: Creating a video series for your audience is a highly engaging form of marketing and the growing popularity of video will help you achieve cut-through.
FAQs: A list of frequently asked questions on topics and areas of consideration for your customers. This can also assist with customer service and internal resource management.
Infographics: This is a great way to visually represent a topic in a friendly way and is a great visual resource on your website and to share on social media.
Do I need to worry about SEO if I’m already doing content marketing?
Content and SEO go hand in hand. Using content as a large source of your search engine marketing campaign will raise your Google rankings. Google’s algorithm is constantly changing, Google loves unique creative content more than anything. In 2016 an ever-growing proportion of Google’s ranking factors relied on great quality content.
Content affects your search engine optimisation in the following ways:
- It improves your social metrics – no-one shares poor, un-relatable content!
- User, usage & traffic/query data, this means that users interact with your content depending on how good it is. e.g. traffics/usage signals from browsers/toolbars/ clickstream/ quantity and CTR of queries.
- Domain level keyword usage e.g. exact-match keyword domains and partial keyword matches.
- Domain-level link authority features. The number of links to the domain providing the trust and authority of links (e.g. Page rank).
- Lastly, if you create your own content you’re not likely to get penalised by Google!
In order to deliver engaging and entertaining content that is relevant to your customer, you must first have a solid understanding of the audience you are targeting. By profiling these customers you will be able to create targeted and relevant content that will actually speak to them.
Depending on your industry and your business, you may have multiple different ‘customers’, each of which will have a different profile, meaning you will need to create content that specifically speaks to them, rather than being too general.
A great way to think about these different customers is to ask yourself some questions about your customers and write down a profile or persona for each of them that describes their lives and the way they act.