What the benefits of social media for my business?
With over 15 million active monthly users in New Zealand alone using Facebook and 9 million active users in New Zealand each month on Instagram, it wouldn’t be a stretch to say that it’s likely that your customers are using social media.
When users scroll through their feed or are jumping from one post or video to another in their spare time, it’s the perfect opportunity to get eyeballs on your brand and your ads in a way that other digital channels aren’t able to.
Social media marketing is key to brand awareness for your business and can drive leads from the top, middle, and bottom of the funnel. It provides an opportunity to get in front of customers at all stages of the customer journey, from people who aren’t even thinking about your product or service to potential customers that are actively searching and in the market to purchase.
What is social media marketing?
Social media marketing is an opportunity to get your business in front of potential customers organically or through advertising to social media platforms such as Facebook, Instagram, YouTube, LinkedIn, or Pinterest.
Users provide these platforms with data every day, from liking and commenting on posts to sharing articles and photos. Social media advertising enables your business to harness this information and get in front of the right people at different stages of the customer journey.
Each platform has its own benefits and features that allow businesses to segment their audience and target potential or returning customers, with the opportunity to trial and test different types of campaigns, as well as utilise split testing audiences and creativity.
What if one social channel isn’t working for me?
At Milkyweb our approach is always an agile one, this allows the strategy to change as trends and platforms change. When we use an agile strategy we ensure that the social channels being used are the optimal channel to achieve the desired results. Through quarterly strategic planning and optimisation we make key decisions to ensure these sales objectives are being met.
Why is Milkyweb the leading Social Agency in New Zealand?
If you’re looking for a social media agency that knows what they’re talking about, you’ve come to the right place. At Milkyweb, our team is dedicated to developing cutting edge social media advertising campaigns that work towards your business goals.
Our team has spent time developing and honing their skills to be able to provide effective campaigns that we continue to test and optimise to ensure we provide the best ROI.
If you’re unsure what platform is right for you, speak to one of our specialists to develop a strategy to grow your business.
How do you track and ensure high performance?
Through the use of advanced tracking and optimisation software we are able to increase the performance of each campaign on a consistent basis as we gather more audience data, conversion information, and sales performance.
What platform is right for my business?
There is no single approach to determining which platform is right for your business. It largely depends on your industry and target audience. Despite Facebook and Instagram being two of the big social media giants, there are other platforms that are also growing in popularity among users and advertisers.
For some industries, it won’t make sense to run advertising on LinkedIn and Twitter because that is not where their target market is located, whereas Facebook, Instagram, and Pinterest may be a better option to reach their potential customers, and vice versa.
There will also be some circumstances where social channels are not the right fit for the business due to the type of product or service that is on offer or restrictions around advertising that product or service
How much do I have to spend to get results?
Each social media platform can serve your brand in a different way depending on your objective of the campaign, but there are some platforms that are more expensive than others. Platforms like LinkedIn tend to be more expensive than Facebook due to the highly refined targeting options such as job title and company size.
Depending on the platform and the objective of the campaign, businesses will usually be charged on cost-per-click or cost-per-view for their advertising. Whereas in-stream video ads on YouTube average $0.10 to $0.30 a view as the targeting reaches potential customers across a wide range of topics – this is great for brand awareness.
There is no one size fits all package that will suit every business and budgets can be different depending on your business goals, offers, and industry.
Speak to our specialists today to develop a social media strategy for your business.
How does the targeting work?
The targeting options differ on each platform, but with more advanced options available, it’s never been easier to get in front of highly relevant customers before. No longer are you showing an ad in the newspaper and simply hoping someone relevant sees it and takes action.
On Facebook and Instagram in-depth demographic, interest, and behavioural targeting is available from data gathered from within the platforms, including age, sex, education, relationship status, pages, and content topics that users have engaged with as well as purchase intent.
Pinterest also crosses over with a number of demographic, interest, and behavioural targeting options available on Facebook and Instagram, but also includes keyword targeting. While YouTube uses topics and keywords as a form of contextual targeting with the option to narrow down demographics such as age and gender. LinkedIn on the other hand focuses on job roles and company size among other things related to jobs and employment.
As you can see there are a lot of different options available that will suit different businesses for different reasons.
