For a new website, getting a first-page ranking seems impossible. Studies show that 75% of people never go to the second page of google when searching for something. This seems like a huge blow for websites that are just starting out. As a result, many people lose hope of ever making it to the first page of google searches. We’re here to tell you that things can be changed.
What is SEO
Search Engine Optimization is the practice of increasing views that you get on your website. The aim is to increase the quality as well as the number of your viewers. SEO lets your website get the traffic that it needs and to create an SEO website, you need to do follow these steps.
1. Plan out your content.
You should always consider if the content you are trying to sell is in demand. It is very important to know where your product lies in the market, and whether people are even searching for it.
Another factor to consider is the language you use for conveying your message.
2. Use common language
You should always use layman’s language to get your message across. When people search up google, Bing or Yahoo, they do not use technical words to ask a question. Therefore, use words that are more commonly searched to increase your chances of getting ranked higher.
3. Make sure that the content you create is what the researcher wants to see.
When choosing a keyword to write about, search it up on different search engines. This will tell you how other people approach the same topic. Generally, search engines will categorise how the topics have been researched. For instance, if your keyword is SEO Christchurch, and the top results tell about SEO companies in Auckland, then you can tell that location is the most searched for, not the quality or content of SEO in Christchurch.
4. What do you want from the searcher once he/she is at your website?
When you are selling something, you should keep in mind that the keyword is in the same domain of what you’re selling once the searcher has reached your website. It is important that your content reflects your interest in the buyer. Educate the searcher with what you are selling and develop their interest in your product. The more people that click on your site, the higher your ranking will be.
Milkyweb is an online platform that helps you with all sorts of SEO tools. We are an Auckland SEO company. We also work for people looking for SEO Wellington and throughout New Zealand. Getting your search engine optimisation to the highest levels is very important to us and we will work towards getting your business to new heights.