Is Facebook Advertising right for my business?
With over 15 million active monthly users in New Zealand alone, it would be naive to believe that your customers are not online and using Facebook.
If you’re looking to engage your customers and grow your business, Facebook should play a pivotal part in your marketing plan. According to studies, 96% of social media marketers believe Facebook is the most effective social media advertising platform.
Facebook Advertising allows businesses to get in front of customers at all stages of the customer journey, from people who aren’t even thinking about your product or service to potential customers that are actively searching and in the market to purchase.
How much do I have to spend to get results?
The other game-changer? Measurability and flexibility. Advertising online provides us with more information on results than ever before and means we are able to be fluid and flexible with advertising based on what actually WORKS.
Is your ad underperforming? Switch it off? Find out insights about your audience, the time they are online, what engages them, and begin to tailor your campaigns to perform better than ever.
There is no one size fits all package that will suit every business and budgets can be different depending on your business goals, offers, and industry.
Speak to our specialists today to develop a Facebook strategy for your business.
Why is Milkyweb New Zealand’S Leading Facebook Advertising agency?
If you’re looking for a Facebook advertising agency that knows what they’re talking about, you’ve come to the right place. At Milkyweb our team is dedicated to developing Facebook campaigns that are cutting edge and work towards your business goals.
Our team has spent time developing and honing their skills to be able to provide effective campaigns that we continue to test and optimise to ensure we provide the best ROI.
Can you help manage my Facebook chatbot?
Yes, we can help manage, build, and program your Facebook page chatbot.
See how we can help with your chatbot marketing here.
How do you develop the right strategy on Facebook?
At Milkyweb, we understand the biggest factors that impact the performance of your campaigns, including how important it is to understand your customer base so that we can target the right people and develop ad copy that fits your brand and appeals to your customers.
Each Facebook advertising solution is different for each business – there are some campaigns that work better than others, and the key to working out what works best for you is to continually test and optimise campaigns. Sometimes it can be as simple as testing different types of ad copy to trialing whole new types of campaigns.
And the other thing? We also look at your sales funnel. We want to know how you’re getting leads and what’s happening on your website rather than just setting up a few ads and hoping for the best. By defining this we will be able to come up with a strategic approach to reaching your audience.
There is a range of Facebook ad types that we can use to achieve our targets. We usually test the type of ad format to find the best-performing ones before we increase budgets.
Do you optimise Facebook campaigns?
Yes and there are a lot of different ways that we optimise campaigns to improve performance, but the biggest thing is plenty of testing.
A/B testing is also known as split testing.
Test a single variable: In order to ensure accuracy, it is important to only test one variable at a time.
Target audience: For example, does the ad perform better for women aged 18-24, or women aged 24-35. Or does it perform better for those living in Auckland or Wellington?
Delivery Optimisations: Does your ad perform better when optimised for conversions, or link clicks?
Placements: Does the ad perform better for mobile or desktop placements.
Creative: Compare images, headlines, copy, and other creative elements.
Decide on your objective: Dependant on what you are looking to achieve,
Facebook has a number of different business objectives that you are able to split test for.
Set Your Budget: Setting a solid final budget for the Ad campaign.
Define Your Schedule: Facebook recommends 4-day tests for the most reliable results.