Everything You Need to Know About How SEO is Going to Change Your Brand
Have you even thought about how SEO is affecting your business? Have you ever even thought about what SEO actually is? Maybe you think you’re doing a good job of it on your website but you really haven’t paid much attention lately. Maybe you just post content to your website and don’t even consider SEO (or know what it even means). Well, if you have a business you most definitely need to understand SEO and you definitely need to understand everything that it’s going to mean for the future of your business.
What is SEO?
Let’s start with the basics. What is SEO? SEO is short for Search Engine Optimisation and it means the way that a search engine (like Google or Yahoo) will find your website. Optimisation means that you’re doing everything that you can on your website to make sure that search engines not only find you, but understand what you’re trying to do for your customers and potential customers. It means designing your website specifically for a search engine to read and scan, rather than just focusing on the customers.
Why You Need it
So, what’s so important about SEO Wellington and beyond? If you don’t pay attention to it and you’re not taking it seriously enough you could actually end up struggling to even rank on a search engine let alone to rank on the first page. If a search engine can’t find you, they’re not going to send anyone else to you. If they can find you but they don’t think your content is relevant or high quality they’re not going to send anyone else to you. That’s why it’s so important that you not only know what SEO is but you also know how to use it properly.
What You Need to Do
There are actually a lot of different steps when it comes to optimising your website. You might think you could just tell the search engine who you are and what you do and they would immediately start sending people to you. But there’s actually a whole host of complicated structures and algorithms and information behind it all. Those search engines want to make sure that everything you’re offering is going to be valuable to the people that they send your way.
What you need to do is make sure that your content reflects how valuable you are, but there are some caveats to that too. You could have the most amazing content that’s really well written and designed to give your customers everything they’re looking for, but if you’re not careful about it you still won’t appeal to search engines. They’re looking for specific things after all, and if you don’t target those things (some of which we’ll talk about) they’re just not going to recognise that you’re a good resource. Instead, they’re going to think that you are just another one of the multitude of hacks or basic sites that doesn’t have enough added value, which is where an SEO company Auckland can come in.
Let’s take a little closer look at SEO and what it really means. Not to mention what it’s going to take for you to rank well (and organically).
High Quality Content
One of the biggest things that you should be doing to rank well is writing high quality content. Now, we just mentioned that’s not the only thing, but it’s definitely one of the most important things. If you don’t have high quality content then nothing else that you do is going to matter. That’s because search engines want you to add value to the people they send your way. If you have great content and you provide excellent information then they are more likely to send people over because they know that’s what those searchers are looking for.
When you’re writing your content the first thing you should focus on is sharing value. Don’t even think about the keywords while you’re writing. Instead, think about the content. Think about what someone would want to know about that topic. Don’t focus on selling to them, that will come later. Just focus on what information you would want to know if you were in their shoes and searching for this particular article. That’s where you’re going to be giving them the most value and it’s one of the big things that’s going to help you rank well.
Next up, you need to have keywords. This is where you’re going to use that awesome content and make sure that the search engines can find it. If you’re writing about your topic well enough you should have keywords scattered throughout the content without even having to think about it. It should occur naturally while you’re writing something that’s high quality. But you’ll want to take a closer look to see if your content has the right keywords or if it has enough occurrences of those keywords in it.
The best way to find keywords is to think about what people who are searching for your product or service or this specific piece of content would type into a search bar. That’s the keyword (or keywords) that you want to use and you want them throughout your text. If you don’t have them in there organically or you don’t have them in their enough then work on rewording slightly to add in those keywords, but make sure you’re not taking away from the quality of the content.
Another super important aspect is to make sure that your keywords occur frequently enough, but not too frequently. When it comes to SEO Auckland or anywhere, having the right number of keywords is important. Even if your content is really well written and the words occur naturally, search engines are going to knock you down for what they consider ‘keyword stuffing.’ That means when you go a little overboard with your keywords and start adding them too frequently you’re going to get docked. It actually hurts you more than it helps.
The amount of times you want to use a specific keyword is actually difficult to figure. Different search engines rank a little differently. Different markets might even be a little different. And definitely the length of the content, the type of keywords and more are going to be important. That means there’s no way to tell you that 5 keywords is the magic number of 3 or 10 or anything at all. There is no magic number. It’s going to be about balance and where you stop adding value by using that specific word.
Search Engine Algorithms
What you definitely need to know is that all of these things aren’t the only ones being used and they’re actually being used to different extents. When it comes to SEO Christchurch, you’re actually looking at complicated algorithms that search engines create for themselves to decide what’s important. They get to decide what number of keywords is too many. They get to decide which keywords are most important. They get to decide whether the keywords you choose are actually good for what you’re targeting. Even more, they get to decide what is good content.
All of these things get thrown into a mix and then they get weighted in different ways and the result is a search engine page that ranks everyone on a scale from 1 to millions (depending on your topic). Where you end up on that list is crucial to being able to get business, but SEO Wellington is not that easy. You have to understand the algorithms and you have to decipher all of the information that they’re hiding behind the scenes. It’s definitely not going to be easy, but if you’re careful and you’re conscientious and you do your research, you just might be able to find it all. But do you want to?
Taking it On Yourself
Who really wants to be responsible for all that themselves? When it comes to SEO Christchurch there are far more things than just these to keep in mind as well. It’s not just the right keywords and the keyword quantity or even the content quality. There’s a whole lot more going on behind the scenes and doing all the research to figure it out is definitely going to take you a lot of time and it’s going to cost you money. After all, every time you have to write up new content or figure out the rules of SEO you’re spending time you could be using for something else.
That’s why we think you shouldn’t take it on for yourself. You need an SEO company and not just any company, but the best SEO company Auckland has to offer. That’s where you’re going to want to contact us and see how we can help you use your SEO to your advantage. We can take care of optimising your website and your content and a everything else about your brand, so that you can rank well and rank organically, without having to go through some of those less than upfront tactics that others are using.
We Can Do That
Your best SEO Wellington or Christchurch or Auckland is going to be all about the right company to take care of things for you. You want someone who is going to pay close attention to every aspect of your business but also to every aspect of the market and the search engines. All of these things play a part in whether your customers are going to find you and if they’re going to find you where you want them to.
Our SEO Auckland company is built to help you every step of the way. Whether you’re looking for a way to optimise a website that you already have or you’re trying to start up something brand new, we have the team and the services that you’re going to need. It’s a long process, but when you have a team with experience and a team that you can trust on your side, it’s definitely not going to seem as complicated as if you’re going at it alone. That’s why we want to be your SEO company Auckland.
The team here is dedicated to staying on top of all of the information about SEO and marketing. We’re dedicated to training and further education at all times so we can always provide you with the most up to date information and strategies. We’re also dedicated to your business and making sure that everything about your website is aligned with your goal. We know that you want your customers to be able to find you and that you want to continue to grow your business. We also know that you don’t want to resort to some of the tricks that other companies play by paying to get yourself at the front of the line.
Starting From the Bottom
It takes time to get yourself established fully. It takes time to figure out what your business needs and what your customers need. But we’re willing to step up and take that time with you. We’re willing to make sure that you have everything you need for your SEO Christchurch and beyond. You’re looking to establish something truly amazing and that means you need an amazing team behind you. We know that as an SEO company, we have the skills that you’ve been looking for to help your customers see that you’re what they’ve been looking for.
All you need to do is give us a call and we can sit down to talk about what you need for your business. There’s going to be a plan in place for you before you even know it and you’re going to be the one reaping the benefits from that. SEO Auckland is a crucial part of your business, and it’s everything that we do. As an SEO company, this is what we know best and just like you want others to turn to you as the expert in your space, we want you to come to us as the expert in ours.