Will Google Ads work for my business?
The simple answer to this is yes, but there are many elements that go into a winning ad campaign; the text ads appearing in Google search results or banner ads you see displayed across other websites is just the tip of the iceberg of what’s involved.
We like to think that Google Ads are the bread and butter of paid advertising. They allow you to find out really quickly if people like what they see and your offer is solid or needs more work. You are instantly put in front of thousands of people searching online for keyword phrases.
The biggest reason Google Ads is successful for many businesses is that you’re able to reach people who are actively searching for a service or product that you’re offering. From dentistry to plumbing, if you have something people need or want, they will go to Google to find a business that can get the job done.
At Milkyweb, our PPC specialists have worked on providing:
- In-depth research to find the right keywords to work for what you’re advertising and work within your budget – and sometimes the results may surprise you.
- Competitor analysis to allow us to identify gaps and opportunities for your business to get ahead of the game.
- Tracking setup to track leads and conversions in Google Analytics and much more.
- Bid strategy reviews, geo-targeting and running tests to find the winning ads.
- Landing page audits and recommendations to ensure that we’re able to send PPC traffic to pages on your website that are optimised for conversions.
And this is all before the ads are even live! There’s still the ad copy that needs to be written, as well as organising the targeting, campaign settings, and regular campaign optimisations.
It seems straight-forward but with so many complexities and the amount of time and effort to ensure the campaign is able to perform, our team is perfect for you.
How much do I need to spend?
We understand the concern. PPC management agencies have most likely presented a strategy to you that sounds like a lot of money to shell out for some ads. But it isn’t without good reason. Ultimately, there is no one-size-fits-all answer to this question as there are a lot of factors involved that impact the cost of keywords and results for a PPC campaign.
Google Ads is a pay-per-click platform, whereby you as a business will only pay each time someone clicks on your ad. Sounds easy right? The problem is that the cost-per-click can not only vary industry to industry, but can also be affected by the ad copy, the quality of the landing page where you are directing traffic and even the history of ad performance in your account.
Industries such as law, plumbing, emergency services, and even digital marketing typically have a higher cost per click for keywords due to the competitive nature of the digital space for visibility and results. The level of competition for specific keywords will also be present in SEO.
Google Ads helps determine how relevant ads are to customers in the auction, tying in CPC bids and Quality Score. As an auction based system, Google Ads rewards businesses who have high quality campaigns with lower costs and better ad placement.
Can you control who sees the ads?
With SEM, you control exactly who sees your ad – so it’s only in front of people in the relevant demographic, at the right place and the right time. To avoid reckless ad spend, we optimise campaigns for conversions, not just clicks and keywords.
Google Ads do help drive leads and sales but not without implementing proper targeting and constructing the right ad message by combining strategic keywords and enticing calls to action.
Today, online customers expect to find what they’re looking for, fast.
Through detailed ad account structuring, we are able to closely monitor and track who sees your ads. The below tactics are some of the ways we can monitor this:
- The exact match budgeting approach
- Phrase and broad prospecting-only campaigns
- Adaptive query crafting for each industry category
- Device-specific optimisations
- Focused ad grouping that drives creative relevance
You can instantly tap into Google Adwords’ geo-targeting capabilities too. Running a quick promo? Short-term paid ads will bring in the sales and lead enquiries today!
The crucial thing to keep in mind is that even if you are getting “good” results with PPC, the optimisations that we do for a simple click-through-rate (CTR) or a reduction of cost-per-click (CPC) can create better, more tangible results. You can always keep optimising for improved results.
It’s time to stop missing out on potential sales; get on board with Google Ads and qualified traffic will land on your sales pages.
Why is Milkyweb New Zealand’s leading Google Adwords Agency?
Our experienced SEM/PPC teams bring a solid understanding of the customer journey to your ad campaigns; targeting and understanding search intent, language, and split testing ads for best performance.
Your paid advertising growth strategy is in safe hands working with Milkyweb’s PPC team. By managing search accounts with 1st-3rd party audience data, we like to focus on behavioral remarketing, and an understanding of how audience context affects the consumer journey, we consistently achieve goal-based results for our clients and business verticals.
When the paid search is running alongside other channels like – display, social, CRO, or SEO – our teams work together to create a consistent, unified brand strategy so all strategic targets and promotional details are working together to achieve broader business success and optimal ROI.
Optimising sales pages for the conversion is a fine art that takes hours of testing and analysing of data to find the winning formula.
Our PPC specialists can help put your campaigns on the right path, with a strategic plan behind it and your other digital channels.
How do I select the right Ad agency for me?
We highly recommend doing your research on anyone you are planning to work with – read reviews, ask questions, and ask for a detailed plan and strategy.
Here’s the reality: You know you need Ad campaigns running to drive leads and sales. And because your team doesn’t have the time or expertise, you know that hiring an Ad agency will help you make the most of every single dollar. There’s just one thing left to do: choose the right PPC agency
As a Google Premier Partner, we are one of a select few Google Partner agencies that have been selected based on their experience and expertise in managing large numbers of complex campaigns and exceeding Google’s high standards. You can trust your budget and bucks are being managed in the most advanced and effective ways possible.
Our team has mastered the art of geographic, time and season-based optimisations, negative keyword mapping, account performance restructuring, algorithmic bid-management, split testing ad creative and ad extensions, and more.
As a thank you for continuing to uphold the standards of the Google Partner badge, Google regularly invites us to exclusive events and training to grow our skillset and utilise exclusive platform features for our clients before it’s rolled out across the whole Google Ads platform. Everything that the team at Google can teach us benefits our client’s PPC campaigns.
Look for our partner badge, and sign up with a Google Premier Partner.
Do you manage other Google Ads services?
We offer a number of different services that are offered through the Google Ads platform. Our PPC specialists utilise not only the Google Search Network but also the Microsoft Ads platform more commonly known as Bing Ads to deliver ads to people who are searching for the keywords your campaigns are targeting.
As a Google Premier Partner, we have been able to craft and master our skills across a catalog of different channels available through the Google Ads platform. To grow your business, speak to Milkyweb to discuss your future business goals and we will be able to develop a strategic approach that’s more than just delivering a PPC campaign.
If you sell online then Google Shopping ad campaigns are the smartest decision you can make in e-commerce. Promoting your store products directly in search allows for a higher opportunity at selling to people looking for what it is you have to offer.